Tony Iommi: In the very early days of the band, I was into playing a battered Fender Stratocaster. The Strat was the hot guitar in England at the time, so playing one was very much a status thing. I know that people like Jimi Hendrix had played one, and I think that made everyone think of them as being "in". I did own an SG at that time too, but it was little more than a backup guitar for me in case my Strat broke down. Then, right in the middle of recording our first record, one of my pickups stopped working. Back then, fixing a guitar pickup wasn't as easy as it is today and it was real work to change them. We only had two days in the studio to finish the entire record, so there was no time to waste. It was at that moment that I switched over to the SG, and I never played the Stratocaster again (from Hit Parader Magazine, July 1993)
Mike Clement: Tony's original Strat was white. It was originally a sunburst finish but Tony and his Dad spray painted it! It can be seen in the picture here and also in the film The Rolling Stones Rock and Roll Circus, made in 1968. For a brief period Tony played guitar in Jethro Tull and they are featured playing a song, nice hat Tone! He stopped using it when a pick-up went during the recording of the ‘Black Sabbath’ album. It was used on the track Wicked World. At that time you couldn’t buy pick-ups. Eventually he swapped it for a saxophone!
One of the current two Strats is off-white, note the Tony Iommi Signature pick-up in the bridge position. The other is an American Deluxe model in a sunburst finish.